Content Marketing Manager

Overview

Brickflow is seeking a dynamic and innovative marketer to join its growing team. The successful candidate will be responsible for executing across multiple marketing disciplines which have been outlined below. The ideal candidate will have a strong marketing background and have experience in applying modern technologies and AI tools to both drive efficient operations and enhance creativity. This element will be tested in the interview process along with overall competency.

The role would suit someone with rough 4+ years experience joining from a small marketing team, wanting to step up and take a leading role in the direction & strategy for Brickflow.  The position is based in our Shoreditch office 3 days a week with the remaining 2 as remote working.

Core Responsibilities

PR 📰

• Building and maintaining relationships with core media partners.
• Producing press releases and securing coverage across multiple titles.
• Writing thought leadership pieces in collaboration with appropriate team members.
• Identifying opportunities for expansion in regional, business, housebuilder/developer or tech titles.

Social Media 💬

• Producing dynamic and creative social specific content.
• Investigating opportunities to leverage social media to drive tangible leads either through paid advertising or strategic approaches.

Branding & Advertising 🎨

• Identifying appropriate advertising opportunities to promote the brand.
• Designing print and digital advertising, incorporating core messaging and product updates.

Email Marketing ✉️

• Overseeing execution of email marketing communications.
• Ensuring all external email communication aligns with overall marketing strategy and planning.
• Overseeing execution of email marketing communications for media partners.

Events 📅

• Producing all event collateral including banners, flyers and presentations for large scale events (working with an agency where required).
• Organising small to medium hosted events.
• Stand execution and management for key industry expos.
• Managing multiple stakeholders, both internal and external, to ensure high quality event execution.

Direct Marketing 🎯

• Overseeing direct marketing approach to ensure consistent communication with strategic targets.
• Producing creative direct marketing concepts to drive engagement and generate memorable brand association.

Business Support 👥

• Liaising closely with the Sales Team to ensure support and collateral is provided to communicate messaging effectively.
  
  

Core Competencies 

The Content Marketing Manager must display the following qualities:

• Creative mindset
• Demonstrable use of AI/tech tools to support marketing functions
• Strong attention to detail
• Outstanding written & verbal communication
• High level of organisation
• High level of accountability

Note, the candidate would ideally have some knowledge of the UK real estate industry.